Prof. Dr. Melissa Vasi FRSA

Professor of Business Informatics

Marketing communication and CRM development: an information systems perspective


Bachelor's thesis


Melissa Vasi
University of Milano-Bicocca, 2015

Cite

Cite

APA   Click to copy
Vasi, M. (2015). Marketing communication and CRM development: an information systems perspective.


Chicago/Turabian   Click to copy
Vasi, Melissa. “Marketing Communication and CRM Development: an Information Systems Perspective” (2015).


MLA   Click to copy
Vasi, Melissa. Marketing Communication and CRM Development: an Information Systems Perspective. University of Milano-Bicocca, 2015.


BibTeX   Click to copy

@article{vasi2015a,
  title = {Marketing communication and CRM development: an information systems perspective},
  year = {2015},
  school = {University of Milano-Bicocca},
  author = {Vasi, Melissa}
}